Tuesday, 31 July 2007

Pre-Saturday Review: Insomniatic


Aly & Aj, Insomniatic


Releasing this sister-act in the UK would encourage me to give their album more plays than it already has... but increasingly the songs have sold them to me.

First Single 'Potential Breakup Song' has a double chorus and aggressive verses so its perfect, like early Britney - or current Britney cos who knows what that sounds like- but these guys have their own hair, i think.

I don't see why they don't release all tracks simultaneously in all regions now, its a bit of a mystery. International broadcasts are available now via youtube et al, so worldwide promotion needn't mean penciling in a three month tour of Europe. Just sending this song to The Box would guarantee it gets aired 6 times an hour surely?

Would radio 1 touch it? maybe not, but who listens to radio anymore?

So one track in and were already rooting for these girls to be big pop players and ranting about why pop doesn't succeed these days... job done there are a few dodgy tracks... 'Division' an ode to graduation -with the aid of long division?- grates on me, but then theres my favourite tracks 'Like Woah' and 'Like It Or Leave It' which channel some Sugababes with a long talky -MC lyte- chorus. The later half of the album drags a little but most of the album sits firmly in the pop-rock mould a la Kelly Clarkson, but its much better vocally than say Avril, and altogether much more enjoyable than much of pops recent output.

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