Monday 23 July 2007

Rant! No No No...

After living through my first blogging weekend with a new leaked track from an eagerly awaited album, i cant help seeing flaws in the Record Sales Industry more clearly than ever.

After more than 60 plays, in just two days, on my itunes- ive overdosed on it and this song has gone into temporary retirement; albeit only until the video appears. That could be later this week. But thats still 5weeks of solid promotion before it hits the shops.
It's allready had a Radio1 exclusive first play and a T4 on the Beach live showcase.
In today's world all thats left is a slot on Loose Women and a slow climb to the many mtvstyle charts.
All my talk about it not being the most immediate track- perhaps warrent it needing to imbed in our consciousness for a month untill they open the starting gates and we all rush to buy it.
However, fans of the Girl's in question have been wanting a track for months, and had sales started this weekend im sure we'd have all payed the going rate and added to both the sales and buzz of this pop single. In a world where making money relies upon supply and demand then surely industry people need to recongise the intesnity of demand for this track will never be higher than it was this weekend.
I think we need all soon to be released songs available to buy the moment their ready for consumption- thats not to say they should hastilly find themselves rushed toward us; just that they should be initially published with all accompanying artwork and videos in sync.
At the moment internet fans are just seen as the initial tier of pop consumption and are expected to act as a catlyst for creating buzz around a track for it to pass to the trogs using print and traditonal media. That means our views, while important, are secondary to the moneymakers, they turn a blind eye to our fanaticism for thier bands becuase while we possess illegal downloads were also naive enough to go and support our favourite bands upon physical release as well- feeding us with remixes and b-sides to justify our wait in promotions limbo to appease our download guilt.
Im sure if the track in question was made available to buy - even retaining the one week ahead online release- that is allready accepted practice- then the demand for this track would have ensured a bigger impact for the track than whatever positon and sales record it will eventually amass.

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