babyrant

This week Robyn and Darren Hayes seem to be revolutionising pop. Each has broken away from years with Major labels, going it alone in creating a record label to get their music heard.

Darren leaked tracks to his fans and he has created an enormous buzz about his double LP, Robyn meanwhile gave us promo EP's, moreover each crafted videos to enhance their sound and both did a huge number of gigs as promotion.

And then we have the Sugababes and Girls Aloud. Their record companies claim that illegal downloading is bad -and no doubt funds terrorism- but they happily leak tracks months in advance to generate buzz, knowing they can recoup profits in other ways that only big companies can- like overpriced concerts. I think its disregarding fans patience and support, and instead its making us do the buzz work for them.

Girls Aloud and Sugababes will hopefully have amazing and succesful albums, but, they also ride a wave of lazy promotion, especially when compared to some of our recent pop heroes. Maybe Robyn and Darren would like such a quick fix for themselves, but i think their success -which is coming now- will taste sweeter for them and their fans having been witness to a new wave of transparency in the way pop is crafted- promoted and released.